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Suzuki Death Watch 1: The Prologue
When the question of whether a Death Watch should be started for Suzuki was first posed here at TTAC in April, there was a lot going on behind the scenes at the stylized “S” brand but not many facts...
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Suzuki Death Watch 2: Brand Recognition And Spy Shots From Spain
Yesterday, a whirlwind of spy shots uncovered what looks to be the SX4 replacement Suzuki will start shipping to lots later this year. So far, observations of the new pint-sized every man rally car...
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Junkyard Find: 1991 Suzuki Swift
We haven’t given up on Suzuki yet, and so I decided to photograph this Geo Metro sibling when I found it in a Denver-area self-service yard. This is the “big block” Swift with the four-cylinder. You...
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Suzuki Death Watch 5: How deep would you cut to make a profit?
The grim reaper may not be at American Suzuki’s door step after all. We’ve learned ASMC is healthier, at least financially, than we thought. But, in order to be profitable last year, ASMC had to...
View ArticleSuzuki Death Watch 6: It’s Official, Suzuki Is No More
Click here to view the embedded video. (NSFW language) Months ago, we began our Suzuki Death Watch, and today, we hear the executioner’s song. Suzuki’s North American distribution arm filed for...
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Suzuki Death Watch 7: Inside The Horrible Dysfunction At American Suzuki
Late last night, we were contacted by an employee of American Suzuki Motors Corp, who reached out to TTAC to vent his frustrations regarding the downfall of ASMC’s auto business. The picture painted...
View ArticleSuzuki Death Watch 8: A Eulogy Due To Incompetence
Click here to view the embedded video. When the news came out last night of American Suzuki Motor Corporation (ASMC) filing for Chapter 11 bankruptcy, I was glad to be validated in my suspicions, but...
View ArticleSuzuki Death Watch 9: American Suzuki To Get $45 Million Loan For...
Click here to view the embedded video. American Suzuki has received court approval to borrow $45 million to help restructure their dealer network following a Chapter 11 filing. Dealers will be offered...
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Suzuki Death Watch 10: Dealers Deciding Whether To Take The Money Or Fight
Being a Suzuki dealer is surely one of America’s least enviable jobs; franchise holders must choose whether to accept a cash settlement and a contract to provide parts and service in exchange for...
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Suzuki Death Watch 11: Is Suzuki Canada Really Safe?
Almost as soon as ASMC declared its intentions for Chapter 11 bankruptcy, Suzuki Canada, Inc. sent out the following statement: “Suzuki’s customers can confidently continue to purchase new vehicles,...
View ArticleSuzuki Death Watch 12: Over 98 Percent Of Suzuki Dealers Take The Money And Run
Click here to view the embedded video. Only 6 dealers haven’t taken a buyout offer from Suzuki – of the 219 Suzuki dealers in America, 213 took the offer from American Suzuki, including the top 50...
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Suzuki Death Watch 13: Suzuki Gets $50 Million To Buy More Inventory
Suzuki’s death rattle continues unabated as the company’s American distribution arm will receive $100 million in financing, half of which is earmarked to purchase inventory from parent company Suzuki...
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Suzuki Death Watch 14: A Facelifted Brown Grand Vitara Surfaces For...
Suzuki’s booth at the Toronto Motorcycle Show had a nice surprise amidst all the GSX-Rs and big cruisers. A 2013 Grand Vitara, sporting a new facelift and a brown paint scheme. Although the Grand...
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Suzuki Death Watch 15: Kizashi Bests Camry In A Bittersweet Final Victory
Kizashi Beats Camry! No, it’s not a reprise of Dewey Beats Truman, but the Suzuki Kizashi landed a parting shot against mid-size kingpin the Toyota Camry, soundly beating it in the latest round of...
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Suzuki Death Watch 16: SX4 Gets A New Face
While the US won’t get the Suzuki SX4 any more, the flow of cars isn’t being cut off from Canada. Might we see this facelifted version of the SX4 (meant for the Chinese market) appear in the Great...
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Suzuki Death Watch 17: This Is The Suzuki That’ll Never Arrive In North America
It must be Suzuki Day. Fresh off pictures from our resident Chinese spy, Suzuki has released some pictures of the upcoming S-Cross C-segment all-wheel-driver. The S-Cross, first previewed in Paris...
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Court OKs Suzuki Bankruptcy Plans
The 30 year run of Suzuki auto sales in the United States is one step closer to coming to an end, as a California bankruptcy court approved Suzuki’s restructuring plans. Suzuki Motor of America will...
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Junkyard Find: 2004 Suzuki Aerio
Not many cars appear and disappear while leaving as little trace as did the Suzuki Aerio, which was sold in the United States for the 2002-2007 model years. Normally, I ignore such new cars when I’m...
View ArticleSuzuki: “I Feel Refreshed” After Win Against Volkswagen
Osamu Suzuki (middle right), chairman of Suzuki Motor Corporation, can finally celebrate his biggest win. After a failed alliance with Volkswagen put Suzuki — the chairman and company — on the back...
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